Following our talk on competition, abundance, and loss leaders we had an introduction to begin discussing the acquisition of Whole Foods by Amazon. The day of the announcement, the general mood in agriculture wasn’t panic or joy, but a “wow” effect. Over the next few days, people gut to dig in and settle on their fears. Speculation that Amazon would be taking over everything and wiping us all out to people realizing food has to come from somewhere, and it just might be a local farm.
- At this time is non of us know what Amazon’s plan is.
- The same amount of people to feed will be here no matter Amazon’s plan.
- Working together with other farmers to build local markets continues to be important.
- Farmers are still responsible for their own marketing.
- Amazon will have it’s customers while you have your clients if you continue to provide the right product to the right audience.
Another fact, I do not know enough about Amazon to give any insights other than concerning myself with my farm, my clients, while learning all I can and pivoting my business when applicable. The best thing I can see to do is have a conversation about how Amazon currently operates and talk through some scenarios as to what possibilities (opportunities) may be available in the future.
With an open mind; un-fearful of false competition and an abundance mindset; I invite you to join our panel discussion. If you are worried at all I hope we can ease your mind.
Brandon Youst of http://www.veg2bowl.com who just released a blog post on the Amazon Whole Foods buyout. Brandon’s food truck model allows him to harvest and service his farm’s clients the same day. His e-commerce business Bootstrap Farmer, is built on Amazon’s platform. His Facebook group, Farm Business Network supports growers business models and opportunities in aquaponics, cannabis, microgreens, hydroponics, controlled environment, and urban farming.
You can check out Brandon’s Upstart University Farm to Food Truck Mini Course for additional insights into his business.
Jeff Bednar of Profound Microfarms and the recently announced co-founder of The Urban Farm Academy will give insight into the abundance mentality and collaborative industry building that has transformed the local food landscape in North Texas.
Eric Hoover of AG Organics has been selling hardline soil amendments, fertilizers, and natural products on Amazon since 2004 and will give insight into what it is like to consistently sell on Amazon and what that community looks like from a seller’s perspective.
The panel will consist of 30-45 minutes of discussion among the panelists followed by live Q&A.
The Webinar links and instructions for Thursday’s (June 28, 2017) 6:30 PM Central start are below.
Topic: Amazon, Whole Foods, and your farm.
Time: Jun 29, 2017 6:30 PM Central Time (US and Canada)
Join from PC, Mac, Linux, iOS or Android: https://zoom.us/j/9666936354
Or iPhone one-tap (US Toll): +14086380968,,9666936354# or +16465588656,,9666936354#
Dial: +1 408 638 0968 (US Toll) or +1 646 558 8656 (US Toll)
Meeting ID: 966 693 6354
International numbers available:https://zoom.us/zoomconference?m=727m8Ep6vz_tiVd8XdByVJn_tMT45TOe