Edible Magazine, the unfair advantage for prestigious growers.
“Award Winning Magazines that celebrate local foods, season by season.”
As a grower, I am always looking for what will be trending in vegetable & specific variety selections. Edible Magazine is on the forefront of food news and is a localvore’s regional guide. After looking at many social media groups for small ag production, I can tell you there is a disconnect between grower & the back end of a restaurant.
Having the ability to understand what chefs are needing and looking for; capacity to speak in their terms is a major way to separate your farm from the rest of the people trying to get in. Looking to the hubs where food trends develop, where top chefs are on the cutting edge of new food trends. Yes, farmers and chefs are in the food industry, but our industry vernacular, pace, and demands by the end user are very different. Unless a farmer has worked in the restaurant industry, particularly a high end and rated establishment
How may Edible Magazine subscriptions do you need?
My company, Victory Gardens makes artisan salads for our community. We make a different salad each week and have logged over 70 different salad recipes. How can this even be possible? Constant exposure to top farms and restaurants. Edible and the Johnny’s Seed Catalog are part of my sources of inspiration & quality seed availability. I also visit as may top restaurants & follow their Chefs as my wallet allows me to. Exposure to the diners experiences further helps me understand my own client’s excitement when lunch arrives from my farm.
Inspiration comes from many ethnic and regional backgrounds. The fusion of food and origins of taste trends can always be found in the pages of Edible Magazine. To gather as much information as possible I subscribe to Edible, Manhattan, Boston, San Francisco, Santa Fe, and my own region, Dallas & Fort Worth. I now have a broad view of subscriptions across the country & an eclectic mix from major food hubs. These are also regions I regularly travel to and as I meet farmers and industry partners across the states I already have a checklist of restaurants to visit. Being plugged into premier food destinations and ingredient origins allow my farm to have a broader view of industry trends, vocabulary, ingredient use and combinations, and insights from the people making buying decisions.
When a grower can spot a trend emerging on the coast and track it’the movement inland; you can be certain you will see the next kale wave hit your local market. How nice would it be to see the demand coming before anyone else and have crops before anyone else? Now you control the market price. Now buyers know you are on the forfront in your area. Get ready to be their first call when menues change season.
Edible Magazine: the mission:
“The Mission of Edible Communities, Inc. (ECI) is to transform the way consumers shop for, cook, eat, and relate to local food. Through it’s printed publications, websites, events, ECI strives to connect consumers with local growers, retailers, chefs, and food artisans, enabling those relationships to grow and thrive in a mutually beneficial, healthful, and economically viable way.”
As a small Ag producer and provider of our farm’s prepared goods to an appreciative community of my clients, I appreciate the resource Edible Magazine has become. We are looking forward to adding to our subscription list. Also Edible Radio adds to the extensive list of information Edible Magazine already provides.