State of the Soil’s White Paper
To be clear, the white paper I am fixing to present to you came from a single question. I was asked to compare & contrast small market gardening to larger commercial ventures. For a frame of reference I focused on the smallest backyard hobbyist; scaling up to a few acres of field or several thousand feet of CEA. With this industry, there is no precise definition of large or small. Are we talking acres, square feet of protected culture, or dollars sold? More important a decent P&L.
The goal of this white paper.
Through outlining the difference, similarities, and lessons of those intertwining levels in Ag-businesses I hope to have explained my methodology and line of thinking. I have been very fortunate to be in some exceptional situations filming The State of the Soil Virtual Summit. I have been across the United Stated talking with some of my heroes in agriculture. I have been in full immersion to what is driving new farms and learning where we as an industry are hurting. There is unity, and there is dividing lines, but each person has been dedicated and passionate about their role in feeding humanity.
I have outlined what questions I, in retrospect, would have asked of my farm’s development if I knew then what I know now. The level of expertise and creativity I have both witnessed and developed with my style is gone over in these pages.
I hope it helps anyone wondering what the next step is. At the minimum, I hope to push the conversation forward.
There is a lot of talks in the Ag-tech circles of disruptive technology; we need that same pattern interrupt in farm marketing, client development, and final products coming out of our Ag spaces.
I look forward to hearing my peer’s thoughts on this topic and welcome all comments. The discussion needs to continue as a community effort.
Plant Seeds Daily.