Making a YouTube step by step video for easier sign ups.
When we, as business/farm owners make a CSA program, sell produce via orders, or a subscription based sales model like I have, we have to remember to look at it from a customers point of view. When you live the farm & systems day in & day out & create a system you know everything about it. This is how I used YouTube to walk our clients through the program.
You understand the seed, harvest, & supply schedule-but do your clients? Remember, for generations people have been trained that they can walk into any grocery store & get anything they want/year-round/24 hours a day. They are not used to our small agriculture schedules. So when you say pick up times, form sign ups, & seasonal you are already not speaking their language. It’s the language of convenience, easy to buy & pay for, and right now. You are not selling to yourself, think like your buyers!
The lesson for today, if you get asked the same question about your program more than three times, you have failed to explain in the simplest form. We kept getting the same questions over the last few weeks, so I finally, and I’ll admit long overdue, updated the Victory Lunch Club website with newer pictures, easier to follow instructions, and additional things to expect.
Step 1, update website: [√]
Now, we all know video, especially in social media sells. So we made a simple step by step one minute video that goes through screen shots of the Victory Lunch Club Website. We show them what the club is, how it works, how to sign up, a reminder to add their email address to their contact list so their emails come through, and what to expect.
It’s not rocket science & it won’t stop the questions, but looking at the program through the potential clients perspective, we made a simple video, used it in an ad on Face Book & hopefully helped some people out.
Step 2, Use ad at Targeted audience: [√]
So, here is the YouTube video. VLC YouTube Sign Up Video
I spent $15 on Audio Jungle for the copyrighted music, spent less than 45 minutes on iMovie, uploaded to youtube, loaded to Facebook, boosted to my target audience. One hour tops, and the more you do it the faster and easier it gets. I also made sure to link to our Victory Lunch Club home page within the video. I’ll explain how to do that trickery in the next post.
Any of you can do this if I can. I learned iMovie from David A. Cox’s iMovie tutorial.
Just try something different, making a YouTube video is a fun way to get an impactful message across.